Exeter Cathedral needs to raise funds to ensure that it can properly fulfil its role as the Mother Church of Devon, with:
To achieve this we shall:
Essential works to the Cathedral include:
Alongside the conservation work we need to address the visitor flow and visitor experience — proper storage will clear the Cathedral of clutter. Currently the transepts and aisles all house chairs, staging, display boards, and other essential ‘stuff’ that has nowhere to live.
It is not at all easy for people to find the Café, visit the loo or make a purchase from the Shop as there is no obvious visitor flow around the site. The new Cloister Gallery, connecting the Cathedral with the Chapter House and the Pearson Building, will remedy this, and also offer opportunities for interpretation, temporary exhibitions and social gatherings.
Externally commissioned audience research from separate studies over the past 10 years has identified the profile of our core audience. From analysis, there are a number of gaps in our engagement with people. Together with our recent targeted consultations, we have determined that our effort to widen and deepen our engagement will focus in the following areas:
New interpretation of the building and its treasures will enhance the visitor experience for the general visitor, as well as for specialists in architecture and history, using:
The Cathedral’s economic impact is approximately £6.2m a year, using the Association of Independent Museums economic toolkit. This is in addition to the £33m economic impact each year generated by the Cathedral’s Christmas Market. By increasing footfall, the project will significantly boost the local economy.
The Cathedral was built as a place of wonder. Implicit in its architecture and the organisation’s mission is to improve people’s well-being. The Vista AR survey states: ‘Most visitors are motivated to visit in order to escape from the busy daily lifestyle and have a chance to experience peace. This suggests that a large number of visitors perceive the cathedral as a place of spiritual restoration and significance’. Wellbeing is important for us all.